Walls Have Eyes: How Researchers Are Studying You on Facebook
Time (11/14/11) Sonia van Gilder Cooke
Facebook's trove of personal information is so encyclopedic that researchers are using the site's advertising tool to pinpoint their desired demographic with scientific accuracy, according to a recent Demos report. The report focused on European right-wing extremist groups, and used Facebook's data to find 500,000 fans of right-wing groups across Europe. The researchers linked these Facebook users to a survey that asked questions about their education level, attitudes toward violence, and optimism about their own future. Demos' research is just one example of how Facebook is becoming a popular tool among scientists. There are currently more than 800 million active users adding an average of three pieces of content daily, driving the number of academic papers with the Facebook's name in the title up almost 800 percent over the past five years. Researchers say Facebook's data also could be used to address social health problems. For example, a University of Wisconsin-Madison study found that undergraduates who discussed their drunken exploits on Facebook were significantly more likely to have a drinking problem than those students who did not discuss the topic online.
Time (11/14/11) Sonia van Gilder Cooke
Facebook's trove of personal information is so encyclopedic that researchers are using the site's advertising tool to pinpoint their desired demographic with scientific accuracy, according to a recent Demos report. The report focused on European right-wing extremist groups, and used Facebook's data to find 500,000 fans of right-wing groups across Europe. The researchers linked these Facebook users to a survey that asked questions about their education level, attitudes toward violence, and optimism about their own future. Demos' research is just one example of how Facebook is becoming a popular tool among scientists. There are currently more than 800 million active users adding an average of three pieces of content daily, driving the number of academic papers with the Facebook's name in the title up almost 800 percent over the past five years. Researchers say Facebook's data also could be used to address social health problems. For example, a University of Wisconsin-Madison study found that undergraduates who discussed their drunken exploits on Facebook were significantly more likely to have a drinking problem than those students who did not discuss the topic online.
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